Vision

• Türkiye'nin öncü otomotiv şirketi ve Fiat tarafından "tercih edilen" bölgesel Ar-Ge ve üretim merkezi olmak.
• The pioneering Turkish automotive company and the preferred regional R&D and manufacturing center of Fiat.

Main Strategies

• Sustainable and profitable growth
• Self reliance in R&D and manufacturing
• Excellent quality and competitiveness in all areas